[DaimLan] Royal Warrants


(MJGC@aol.com) #1

While we are making up topics, I am wondering why my 1966 DR450 limo does not
have a royal warrant attached somewhere. My understanding is that in 1966
Daimler still had at least a warrant from the Queen Mother. The sales
literature of the time was covered in royal warrants as one of the key
selling points. Was it because the Majestic Major on which my car was
based was perceived as being so unsightly that no warrant could be attached?
Was my car alone slighted in this manner? Any comments?

Matt Gruber
NYC, USA


(CHRISTIAN HUEBER ESQ.) #2

I do not think that Royal Warrants were attached to individual cars. The
Daimler Company still hold Royal Warrants, that Jaguar uses on much of their
promotional material. The modern cars however are also not emblazoned with
the Warrant.

Regards, Chriatian Hueber----- Original Message -----
From: MJGC@aol.com
To: daimlan@jag-lovers.org
Sent: 10 April 2000 23:05
Subject: [DaimLan] Royal Warrants

While we are making up topics, I am wondering why my 1966 DR450 limo does
not
have a royal warrant attached somewhere. My understanding is that in 1966
Daimler still had at least a warrant from the Queen Mother. The sales
literature of the time was covered in royal warrants as one of the key
selling points. Was it because the Majestic Major on which my car was
based was perceived as being so unsightly that no warrant could be
attached?
Was my car alone slighted in this manner? Any comments?

Matt Gruber
NYC, USA


(Craig Tiano) #3

The warrant should appear in the beginning of the owner’s manual. Unless
your car was owned by a peer, it isn’t on the car.

Craig

At 06:05 PM 4/10/00 EDT, you wrote:>While we are making up topics, I am wondering why my 1966 DR450 limo does not

have a royal warrant attached somewhere. My understanding is that in 1966
Daimler still had at least a warrant from the Queen Mother. The sales
literature of the time was covered in royal warrants as one of the key
selling points. Was it because the Majestic Major on which my car was
based was perceived as being so unsightly that no warrant could be attached?
Was my car alone slighted in this manner? Any comments?

Matt Gruber
NYC, USA


(MJGC@aol.com) #4

I have seen older Daimlers say from the 30’s and 40’s described as having a
royal
warrant on the kickplate in the rear doors. Was this standard and if so when
was
this practice discontinued…

P.S. Does anyone know what became of our fellow lister “DaimlerGB”. I
believe he has not been heard from since last summer when he raised the idea
that a conspiracy may exist regarding the handwashing of certain old
Daimlers. If anyone knows him, please welcome him back.

Best Regards
Matt Gruber


(CHRISTIAN HUEBER ESQ.) #5

Being a member of the Peerage (Nobility) has nothing to do with a Royal
Warrant being displayed on a Car.

Royal Warrants are issued to some British Companies and simply means that
the member of the Royal Family who issued the warrant uses goods made by
that Company. The prestige of selling goods to the Royal Family is meant to
enhance the status of that company, epecially with Tourists. Marketing
research has shown however, that this status does not mean as much today as
it once did.

Royal Warrants are normally issued by HM The Queen, The Queen Mother, The
Duke of Eninburgh (Prince Philip), The Prince of Wales (Prince Charles), and
The Princess of Wales (Princess Diana, while she was alive). They could be
issued by other members of the Royal Family, but this is unusual.

Daimler still holds a warrant from the Queen Mother, because she has always
used Daimlers as prrimary transport. The Queen and Prince Philip switched to
Rolls-Royce after the war.

Regards, Christian Hueber----- Original Message -----
From: “Craig Tiano” ctiano@voicenet.com
To: daimlan@jag-lovers.org
Sent: 11 April 2000 00:37
Subject: Re: [DaimLan] Royal Warrants

The warrant should appear in the beginning of the owner’s manual. Unless
your car was owned by a peer, it isn’t on the car.

Craig

At 06:05 PM 4/10/00 EDT, you wrote:

While we are making up topics, I am wondering why my 1966 DR450 limo does
not

have a royal warrant attached somewhere. My understanding is that in
1966

Daimler still had at least a warrant from the Queen Mother. The sales
literature of the time was covered in royal warrants as one of the key
selling points. Was it because the Majestic Major on which my car was
based was perceived as being so unsightly that no warrant could be
attached?

Was my car alone slighted in this manner? Any comments?

Matt Gruber
NYC, USA


(Porter House Productions) #6

Would I be right in suggesting that bolting a Royal Warrant to a Daimler would
have been considered a tad vulgar by the clientele, and that’s a major (no pun
intended) reason for the Daimler Co not attaching them to these cars? After all,
their reasoning was that anyone who was likely to buy a Daimler knew very well
about the Royal connections, and there was no reason on earth to advertise the
fact to the hoy-polloy. (A bit like the self-effacing reasoning behind never
putting the Daimler name on prewar cars: “If you don’t know what it is, then you
can’t afford it anyway”.) Sorry to those who might think this a bit elitist, but
I’m sure there was a healthy dose of that logic in the marketing approach. Quite
a few long-term and loyal customers were mortified when Daimler went down-market
with the Fifteen in 1932, and the splendid vulgarity of the fifties Docker
Daimlers has been partly blamed for the company’s decline in that era, as well
as the loss of Royal patronage (although Prince Phillip says he was simply
unimpressed by the Royal Daimler, which made a racket like a London tram).
Tony Porter


(John Ward) #7

(although Prince Phillip says he was simply
unimpressed by the Royal Daimler, which made a racket like a London tram).

  • Bit of a cheek from someone who runs a London taxi for his own personal
    transport, don’t you think?

(Of course I’ve got one myself, but it’s a proper FX4, not one of these dam’
metrocabs - even in these matters there is snobbery, you see)

John Ward


(John Sweeney) #8

My Green Goddess Daimler from 1948 has a Hooper kick plate on the door
sill with their Royal Warrant showing. Ditto for several late 1940s DE-36
limos I’ve seen recently. The Hooper warrant shows on plates on both the
front and rear door sills, in case one missed them by opening the wrong
door first. They must have dropped the practice of showing the warrant,
maybe when the coachbuilt bodies dropped off in the 1950s.
John

(although Prince Phillip says he was simply
unimpressed by the Royal Daimler, which made a racket like a London tram).

  • Bit of a cheek from someone who runs a London taxi for his own personal
    transport, don’t you think?

(Of course I’ve got one myself, but it’s a proper FX4, not one of these dam’
metrocabs - even in these matters there is snobbery, you see)

John Ward

John Sweeney
@John_Sweeney1
Phone: (508) 528-7875
Fax: (508) 541-3106
6 Danforth Way
Franklin, Massachusetts 02038
USA


(Adrian Hanwell) #9

John and other interested “Listers”,
You say that the royal warrant is on the
HOOPER kick plate. This indicates that Hooper & Co put it there and not
Daimler & Co. Did Hoopers also hold a royal warrant? Perhaps we will find
that some coach builders displayed it and others did not.

Regards,
Adrian.
---------------- ********** ----------------
Adrian H. Hanwell.
AHANWEL1@FORD.COM.
Tel 01268 402344.
---------------- ********** ---------------------Original Message-----
From: jsweeney@familyeducation.com [mailto:jsweeney@familyeducation.com]
Sent: 11 April 2000 08:27
To: daimlan@jag-lovers.org
Subject: Re: [DaimLan] Royal Warrants

My Green Goddess Daimler from 1948 has a Hooper kick plate on the door
sill with their Royal Warrant showing. Ditto for several late 1940s DE-36
limos I’ve seen recently. The Hooper warrant shows on plates on both the
front and rear door sills, in case one missed them by opening the wrong
door first. They must have dropped the practice of showing the warrant,
maybe when the coachbuilt bodies dropped off in the 1950s.
John

(although Prince Phillip says he was simply
unimpressed by the Royal Daimler, which made a racket like a London tram).

  • Bit of a cheek from someone who runs a London taxi for his own personal
    transport, don’t you think?
    (Of course I’ve got one myself, but it’s a proper FX4, not one of these
    dam’
    metrocabs - even in these matters there is snobbery, you see)
    John Ward

John Sweeney
jsweeney@familyeducation.com
Phone: (508) 528-7875
Fax: (508) 541-3106
6 Danforth Way
Franklin, Massachusetts 02038
USA


(John Sweeney) #10

Adrian wrote:

John and other interested “Listers”,
You say that the royal warrant is on the
HOOPER kick plate. This indicates that Hooper & Co put it there and not
Daimler & Co. Did Hoopers also hold a royal warrant? Perhaps we will find
that some coach builders displayed it and others did not.
John replies:
The Hooper bodied Daimlers I have, or have seen from the forties have the
Royal Warrant of Appointment on the Hooper kickplate, as applied by Hooper.
It looks like Hoopers had a warrant, and / or at the very least was high on
showing it off. But as we all know, Hoopers was part of the BSA / Daimler
empire, and maybe they all together had one warrant, to be shared by all
the divisions. Or maybe they all had their own warrants? I believe Matt’s
Majestic limo body would have been made by Carbodies. Maybe they did not
have a warrant, or chose not to display it on their work.
Regards,
John
Regards,
Adrian.
---------------- ********** ----------------
Adrian H. Hanwell.
AHANWEL1@FORD.COM.
Tel 01268 402344.
---------------- ********** ----------------

-----Original Message-----
From: @John_Sweeney1 [mailto:@John_Sweeney1]
Sent: 11 April 2000 08:27
To: daimlan@jag-lovers.org
Subject: Re: [DaimLan] Royal Warrants

My Green Goddess Daimler from 1948 has a Hooper kick plate on the door
sill with their Royal Warrant showing. Ditto for several late 1940s DE-36
limos I’ve seen recently. The Hooper warrant shows on plates on both the
front and rear door sills, in case one missed them by opening the wrong
door first. They must have dropped the practice of showing the warrant,
maybe when the coachbuilt bodies dropped off in the 1950s.
John

(although Prince Phillip says he was simply
unimpressed by the Royal Daimler, which made a racket like a London tram).

  • Bit of a cheek from someone who runs a London taxi for his own personal
    transport, don’t you think?
    (Of course I’ve got one myself, but it’s a proper FX4, not one of these
    dam’
    metrocabs - even in these matters there is snobbery, you see)
    John Ward

John Sweeney
@John_Sweeney1
Phone: (508) 528-7875
Fax: (508) 541-3106
6 Danforth Way
Franklin, Massachusetts 02038
USA

John Sweeney
@John_Sweeney1
Phone: (508) 528-7875
Fax: (508) 541-3106
6 Danforth Way
Franklin, Massachusetts 02038
USA


(Porter House Productions) #11

Just chiming in again…
I’m pretty sure Hooper’s did have a Royal Warrant prior to being taken over by
Daimler (BSA) at the end of the 1930s.
Tony Porter

John Sweeney wrote:> Adrian wrote:

John and other interested “Listers”,
You say that the royal warrant is on the
HOOPER kick plate. This indicates that Hooper & Co put it there and not
Daimler & Co. Did Hoopers also hold a royal warrant? Perhaps we will find
that some coach builders displayed it and others did not.
John replies:
The Hooper bodied Daimlers I have, or have seen from the forties have the
Royal Warrant of Appointment on the Hooper kickplate, as applied by Hooper.
It looks like Hoopers had a warrant, and / or at the very least was high on
showing it off. But as we all know, Hoopers was part of the BSA / Daimler
empire, and maybe they all together had one warrant, to be shared by all
the divisions. Or maybe they all had their own warrants? I believe Matt’s
Majestic limo body would have been made by Carbodies. Maybe they did not
have a warrant, or chose not to display it on their work.
Regards,
John
Regards,
Adrian.
---------------- ********** ----------------
Adrian H. Hanwell.
AHANWEL1@FORD.COM.
Tel 01268 402344.
---------------- ********** ----------------

-----Original Message-----
From: jsweeney@familyeducation.com [mailto:jsweeney@familyeducation.com]
Sent: 11 April 2000 08:27
To: daimlan@jag-lovers.org
Subject: Re: [DaimLan] Royal Warrants

My Green Goddess Daimler from 1948 has a Hooper kick plate on the door
sill with their Royal Warrant showing. Ditto for several late 1940s DE-36
limos I’ve seen recently. The Hooper warrant shows on plates on both the
front and rear door sills, in case one missed them by opening the wrong
door first. They must have dropped the practice of showing the warrant,
maybe when the coachbuilt bodies dropped off in the 1950s.
John

(although Prince Phillip says he was simply
unimpressed by the Royal Daimler, which made a racket like a London tram).

  • Bit of a cheek from someone who runs a London taxi for his own personal
    transport, don’t you think?
    (Of course I’ve got one myself, but it’s a proper FX4, not one of these
    dam’
    metrocabs - even in these matters there is snobbery, you see)
    John Ward

John Sweeney
jsweeney@familyeducation.com
Phone: (508) 528-7875
Fax: (508) 541-3106
6 Danforth Way
Franklin, Massachusetts 02038
USA

John Sweeney
jsweeney@familyeducation.com
Phone: (508) 528-7875
Fax: (508) 541-3106
6 Danforth Way
Franklin, Massachusetts 02038
USA


(Anne Ashton) #12

I have a photo of the first Daimler DE 36 “Green Goddess” which my Grandfather bought in the early 50’s Registration LJJ 11. I’m not sure if anyone would be interested in seeing it?
Annie