In this article, they say that the base list price was $5775, options
were:
Wire wheels
tints
A/C
AM/FM.
Price as tested $6495.
Maybe prices were higher in California?
Maybe a way AZ Jag dealers got you a tax break in 1969?
No idea.
$5775 in 1969 is worth $28,953.68 today.
List price in 1961 (R&T June 1961) was $5595,
which today is the same as $34,430.77, FWIW.
Somehow inflation made the real US cost of the
E Type drop by several thousands between 1961
and 1969
Jerry
Jerry Mouton '64 E Type FHC “Laissez les bons temps rouler!”
Jaguar Owner’s North American Tour - http://jonat.org
April 15, 2004 - July 4, 2004
Series 2s were a little more than that – a little over $6,000 as
indicated
in R&T June 1969, where price as tested was $6495 (with A/C)
Just to put things in perspective, the Bureau of Labor Statistics
inflation calculator says $6,000 in 1969 bought what $30,081.74
will buy today. So a good S2 has just about held value steady
over 35 years…
Jerry, I’m not sure where any of these prices come from but I’m looking
at my title to my '70 OTS and it says the factory list price was $5,534.
I’m assuming that the as tested price is with any options like the A/C,
fancier radios, etc.
Just for comparison, the factory list price on my '73 240Z is $4,210 and
I paid $4,421.77 for it, got the original receipt in my hand.
In reply to a message from George Cohn sent Sat 17 Jan 2004:
George,
Yours must have been an East Coast car because the West coast cars
were $50 more! ($5,584).
Actually, I think my car was a west coast car, probably an Arizona car
all it’s life. As I said, it has all of it’s original sheet metal
except for the sunken floor pans and a used bonnet from California.
When I was stripping it, it was easy to see into the sills and there was
zero rust.
It was definitely a survivor and well worth saving, even in the
disassembled state that I received it.
Yes, I remember this. A friend bought a new 240Z the first year they came out.
Then second year, they were so much more that he could have sold his for more
than what he paid for it. Something about that car I really loved. Must be it
resembled a Jag E.
LLoyd
George Cohn wrote:
But how’s this for a shocker, the factory list price for my '74 260Z is
$5,665. That’s up $1,244 dollars from the previous years model and
$131 more than the '70 OTS c…
Yes, I remember this. A friend bought a new 240Z the first year they came out.
Then second year, they were so much more that he could have sold his for more
than what he paid for it. Something about that car I really loved. Must be it
resembled a Jag E.
Actually, the Z came out in late '69 as a '70 model year. My car is a
'73 which is the last year for the 240Z. Even then, I had to put down a
deposit, order it and wait nearly 6 months before it came in. They were
that desirable and the dealers could charge anything they wanted and
they often came loaded with dealer options like mags, and all kinds of
Amco accessories and it was a take it or leave it proposition. And yes,
it resembled an e-type as that was part of it’s design inspiration,
along with a Ferrari 250 GTO and the Toyota 2000. Not bad company to
emulate IMHO.
I’m wondering if the Jag dealers gouged their customers the same way in
'61 - '62? Anyone here have an e-type they bought new back then? Or
are there any original one-owner cars on the list?