For the launch of the new C-XF Jaguar has released a ad called “The
Future Now” featuring music by the Norwegian band “120 Days”. Jaguar
(or their ad-agency) feel that using the track “Come Out, Come Down,
Fade Out, Be Gone” will help them reach the young, hip and rich target
audience they are aiming the new model at.
This is especially cool for Jag-lovers in that “120 Days” come from
Kristiansun, not a million miles away from Bergen, home of the
Jag-lovers servers.
To see the new ad:
http://www.dagbladet.no/tv/index.html?clipid=2458
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