Wouldn’t be the first time a drawing has been incorrect my inclination would be that the boss goes toward the wheel carrier, is it a polished surface that the seal runs on?
What I’m in doubt, I go to Pick-n-pull, and take apart a car that looks like it’s been taken care of. So I just did one, and it is obvious that the side that has narrower outer radius protrusion is going into the inner seal, kinda opposite from what the drawing is suggesting. Not to defend documentation crew at Jag, but many parts are drawn generically, for example, they show axial bearings…