[collectibles] Jaguar Dash of Excellence Series

I recently obtained four posters for my Jaguar collection titled “Jaguar A
Dash of Excellence Series”. Each of these posters show a drawing of the
RHD dashboards of the car in color and measure approximately 16" x 23".
They were folded in fourths like they came as an enclosure to a magazine or
book. I have No.1 Series III XJ12, No.2 E-Type, No. 3 MK II Saloon, and
No.4 XK120. The signature on each looks like “Steve Fermor A.G.M.A.”.
These are mass produced color prints.

Can someone help me with:

  1. When where these posters made?
  2. What magazine or book did they come in?
  3. Did the “Dash of Excellence” series include other numbers in addition
    to the ones I already have?
  4. If the series had more than four, what were the others?

These make a very nice addition to my garage artwork along with the many
posters, painting and magazine adds that I have framed over the years.


Paul M. Novak

1990 Series III V12 Vanden Plas
1990 XJ-S Classic Collection convertible
1987 XJ6 Vanden Plas
1984 XJ6 Vanden Plas
1969 E-Type FHC
1957 MK VIII Saloon
Ramona, CA

In reply to a message from Paul M. Novak sent Fri 18 Jan 2013:

I think they were part of the mag ‘classic cars’ or some jag
related magazine–
Peter Willetts 62 OTS
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