[jag-news-discussion] Ford: Firm reviewing luxury brands

LONDON, England (AP) – Ford says it is reviewing its
position on Jaguar and Land Rover, while union officials are
pressing for more information amid reports that the two
brands are up for sale.

John Gardiner, a spokesman for Ford’s Premier Automotive
Group, said Tuesday Ford had been reviewing all of its
operations for a year.

‘‘We are working with our financial advisers on the best
options for Jaguar and Land Rover, and nothing is ruled
out,’’ Gardiner said. He added that there was no time frame
for making a decision.

Prime Minister Tony Blair’s office said it was in touch with
Ford about the review.

‘‘We still believe that both Land Rover and Jaguar are highly
successful companies and will have a highly successful
future,’’ said the prime minister’s official spokesman said.

British lawmaker Lorely Burt, who represents Solihull, home
to Land Rover’s assembly plant, said legislators were told
Monday night that Ford was ‘‘looking at all the options which
may or may not include a sale.’’

‘‘We are very concerned to hear these reports and we are
seeking an urgent meeting with Jaguar/Land Rover,’’ said Dave
Osborne, national officer of the Unite union.

‘‘We find it difficult to understand why Ford would want to
sell a successful, growing and environmentally improving
brand like Land Rover, and a marque like Jaguar, which is a
significant player in the luxury market and one that Ford
has invested heavily in.’’

Land Rover and Jaguar are part of Ford’s Premier Auto Group,
which also includes Volvo. Ford sold Aston Martin, another
part of the group, for $848 million in March, with some
analysts saying the luxury brand did not fit into Ford’s
long-term survival plan for cost savings from developing
multiple models worldwide on the same underpinnings.

Ford, which is struggling to be profitable in the face of
fierce competition from Asian automakers, posted a sharply
narrower first-quarter net loss in April of $282 million.
The Premier Automotive Group reported a record pretax profit
of $402 million for the quarter due largely to Volvo.

Ford bought Jaguar in 1989 and Land Rover in 2000. The two
business have about 19,000 employees in Britain.

Geoffrey Robinson, a legislator representing Jaguar’s base
in Coventry, said speculation about a sale was ‘‘was not news
in the sense that … it was announced some time ago that
they would be looking to do this.’’

‘‘It seems to have moved on a whole gear now that they do
have certain groups earmarked who might go forward and make
specific bids,’’ Robinson told BBC radio.

‘‘Ford have got some huge problems on their own, really huge
facing survival really on their hands. They actually don’t
have the management capability, never really had it, to make
a success of Jaguar. And Jaguar could potentially be a great
success story, as could Land Rover,’’ said Robinson, who was
chief executive of Jaguar Cars in 1974-75.

Copyright 2007 The Associated Press. All rights reserved.–
Two 1994 XJ12’s
Arlington, Virginia, United States
–Posted using Jag-lovers JagFORUM [forums.jag-lovers.org]–

In reply to a message from Merica sent Wed 13 Jun 2007:

Yowza,
I love Jaguar but realistically Ford would have to structure a
deal like Daimler-Benz did with Chrysler…meaning Ford would have
to PAY or GUARANTEE large sums of cash to sell Jaguar.
That’s one of the reasons Volvo went before Jaguar. Jaguar is a
money pit with a lot of financial issues tied up with their market
share or lack thereof. Gorgeous.
Later Bob L.–
The original message included these comments:

''We are working with our financial advisers on the best
options for Jaguar and Land Rover, and nothing is ruled
Monday night that Ford was ‘‘looking at all the options which
may or may not include a sale.’’


Lovell
–Posted using Jag-lovers JagFORUM [forums.jag-lovers.org]–
–Support Jag-lovers - Donate at http://www.jag-lovers.org/donate04.php

In reply to a message from Merica sent Wed 13 Jun 2007:

I was told jaguar only sold 10,000 cars so far in 2007
worldwide. How is this possible the new x-type is very
affordable and very common on the road.Does anyone know the
real sales figures as 10,000 sounds like extinction over the
four main models( XK, XJ, S-type and x-type).All the
reliability problems have been solved so what is the problem
with the sales side.–
8MDZ77
Neutral Bay, Australia
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In reply to a message from EMU sent Fri 17 Aug 2007:

Things are not QUITE that bad, although the percentage decline year-to-year and
month-to-month is terrible.

The 10,000 sales number is USA sales January through July 2007.

Check it out at
http://media.ford.com/article_display.cfm?article_id=26453--
The original message included these comments:

I was told jaguar only sold 10,000 cars so far in 2007
worldwide. How is this possible the new x-type is very
affordable and very common on the road.Does anyone know the
real sales figures as 10,000 sounds like extinction over the
four main models( XK, XJ, S-type and x-type).All the
reliability problems have been solved so what is the problem
with the sales side.


Robert MacLeay - 1990 Majestic (USA)
Denver, CO, United States
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–Support Jag-lovers - Donate at http://www.jag-lovers.org/donate04.php

In reply to a message from Lovell sent Thu 9 Aug 2007:

Ford has treated Jaguar almost as badly as Daimler Benz has treated
Chrysler. Both companies have left the division they are trying to
sell off in shambles. Jaguar and Chrysler have been mismanaged now
for so many years, so it will be a long road back. There is no
doubt in my mind both brands could be a market leader if managed
correctly, but none of the executives or bean counters seem to want
to do it.

Brett
89 XJ40–
The original message included these comments:

I love Jaguar but realistically Ford would have to structure a 

deal like Daimler-Benz did with Chrysler…meaning Ford would have
to PAY or GUARANTEE large sums of cash to sell Jaguar.


wylde8
–Posted using Jag-lovers JagFORUM [forums.jag-lovers.org]–
–Support Jag-lovers - Donate at http://www.jag-lovers.org/donate04.php

In reply to a message from wylde8 sent Wed 3 Oct 2007:

Yowza All,
I don’t agree that Ford has treated Jaguar badly. Jaguar didn’t
have much to bring to the table with regards to the future. Ford
did well with the XJS’s numbers but everything else was in need of
a lot more than a facelift.
Large sums were put into Jaguar with respect to their aluminum
intensive vehicle line-up. Unfortunately the sales numbers didn’t
offset the tooling costs. The V8 left a bad taste in most peoples
mouth. Not having a V12 is another niche they gave up. The
marketing plan of the X-Type was a mess, a nitpicking up-charge to
get a CD player as an option ofer a cassette deck? Please spare me.
Jaguar had too many hopes pinned on these new models and their
potential for failure too great, Ford’s only blame is they weren’t
willing to underwrite another finaicial boodoggle in light of their
own problems which were affecting all of the Big 3.
Daimler-Chrysler totally different. Daimler lied about their
intentions from the start and then gutted the corporate ranks of a
company that was far more fiscally sound than jaguar ever was.
Jaguar needed a buyer to keep from going under and they couldn’t
muster the investment capital from their own country so they lost
the ability to be accountable for their own future.
Later, Bob Lovell
Again Daimler-Chrysler was not the same as Ford-Jaguar. The
running joke about the correct pronunciation of Daimler-Chrysler
was the Chrysler part was silent. R–
The original message included these comments:

Ford has treated Jaguar almost as badly as Daimler Benz has treated
Chrysler. Both companies have left the division they are trying to
sell off in shambles. Jaguar and Chrysler have been mismanaged now


Lovell
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