proably I missed something,but I did not find any comment about
these news here!!
I’d like to hear car/jaguar lovers’ opinion about Ford’s decision
to sell Jaguar.
Good or bad?
The British staff say they’d rather prefer to stay with Ford than
being sold to an Indian car-company as roumors go.
I don’t know if I am to be happy to own an Indian own car from now
on,perhaps predjudice because I never heard of an exclusive top car-
company coming form India up to now.
What will be the consequences for Jaguar?How will the quality and
reliability change without Ford’s technical aid,back to British
Leyland standards again with constant motor-problems??
General comments I heard up to now are negative,Ford does not sell
Volvo,because it makes profit,but Jaguar is making loss after loss
so is not affordable any more for a company with home-made problems
too.
thanks for opinions,–
lutz
–Posted using Jag-lovers JagFORUM [forums.jag-lovers.org]–
lol; but sab it is not a Sabb boblehead. It is about time the Queen kissed
the sacred cows ass after all the grief she has bestowed upon them. But is
India getting screwed again by the Queen. We buy Jags for the same reasons
that we are Chicago Cub fans.-----Original Message-----
From: owner-jag-news-discussion@jag-lovers.org
[mailto:owner-jag-news-discussion@jag-lovers.org]On Behalf Of lutz
Sent: Sunday, December 30, 2007 8:54 AM
To: jag-news-discussion@jag-lovers.org
Subject: [jag-news-discussion] Ford sells Jaguar,new Indian owner
soon?..
proably I missed something,but I did not find any comment about
these news here!!
I’d like to hear car/jaguar lovers’ opinion about Ford’s decision
to sell Jaguar.
Good or bad?
The British staff say they’d rather prefer to stay with Ford than
being sold to an Indian car-company as roumors go.
I don’t know if I am to be happy to own an Indian own car from now
on,perhaps predjudice because I never heard of an exclusive top car-
company coming form India up to now.
What will be the consequences for Jaguar?How will the quality and
reliability change without Ford’s technical aid,back to British
Leyland standards again with constant motor-problems??
General comments I heard up to now are negative,Ford does not sell
Volvo,because it makes profit,but Jaguar is making loss after loss
so is not affordable any more for a company with home-made problems
too.
thanks for opinions,
–
lutz
–Posted using Jag-lovers JagFORUM [forums.jag-lovers.org]–
In reply to a message from lutz sent Sun 30 Dec 2007:
Yowza All,
A ‘‘legacy’’ buy was always possible. I thought Hyundai had a good
enough reputation of their own without having to resort to
the ‘‘twinning’’ of brands to make their reputation better. Kia and
Cherry Motors out of China seemed possible as I forgot about India
making a manufacturing presence as of late.
Ford tried. Unfortunately Jaguar’s marketing types would have
been better served emphasizing less on ‘‘branding’’, the Gorgeous
Campaign comes to mind as an example of utter failure.
Ford brought automation to the mix and pushed them into the 20th
century but it was not without dealing with the unions ‘‘good ol
boys’’, they have them on all continents, not just the US.
Ford put too much in the hands of the marketers and had too much
riding on the new sedan which was to undergo not only design
changes but a radical (for Jaguar) powerplant change. The price of
failure is where they are now.
Historically, Jaguar has always had a good quality sedan making
money while introducing new sportscars. They’ve lacked that for
some time.
The X-Type could’ve been successful but they were lazy with QC
issues. The falling off of interior door panels for example. The
Ford platform should’ve made them work even harder to dispel any
possible problems but they neglected to do ‘‘due diligence’’ in
acheiving a standard of quality that was worthy of Jaguar’s
heritage.
The Brits were always enamored of our V8’s. It’s been written
that the designers in the UK were responsible for the new V8. If
this is incorrect, it’s what was read and quoted as such in a
variety of publications and not just automotive but trade
publications as well, I’ll take the heat until proven otherwise.
It was the DOHC straight six that made it to our shores in the
late 40’s early 50’s that made the U.S. look twice at Jaguar. The
Mk VII showed up with it’s 3 1/2 litre engine and propmtly exceeded
100 mph in an era when the most though a V8 was the only tool it
could be accomplished with.
The last 40 plus years has found Jaguar continually building the
next successor to the E-Type in a variety of prototypes with names
like the XKF. This unfortunately highlighted the FACT that even
Jaguar believes they have not created a worthy sportscar since that
time. That is unfortunate and not true but they made the argument
with their designation, not me.
Jaguar doesn’t know their market. Branding only works when you
are cognizant of your customer. The customer that bought the E-
Type would not tolerate the same bare-bones approach the E had back
then but.some of us would.
I wish the Mumbai-based company all the best. I doubt they would
move the company but you never know. Hope we don’t lose leather as
a result.
We own a variety of Jaguars spanning from my 1935 SS1(pile o’
oxides), MK VII and IX, a few more and the newest being 1982 XJS
HE. The new X-Type may find it’s way into the household as a used
vehicle as the AWD is nice to have in Connecticut.
Bob Lovell–
The original message included these comments:
I’d like to hear car/jaguar lovers’ opinion about Ford’s decision
to sell Jaguar.
Good or bad?
–
Lovell
–Posted using Jag-lovers JagFORUM [forums.jag-lovers.org]–
–Support Jag-lovers - Donate at http://www.jag-lovers.org/donate04.php –