Originally published at: https://www.jag-lovers.com/jaguar-2025-update-the-end-of-the-leaper/
When Jaguar re-launches with an all-electric lineup in 2025, the traditional leaper logo will be gone from all new cars. Instead, the cars will have J A G U A R spelled out on the front and rear.
This according to Gear Patrol. The new lineup of all-EVs will not include a revamped I-Pace after all, and there will be no new electric XJ. The first new model will be a four-door GT car, to be initially presented sometime in 2024.
According to JLR’s chief creative officer Gerry McGovern, the new car will be “the copy of nothing.”
How very Sir William Lyons. We approve.
The good news is that McGovern considers the current Jaguar lineup boring and promises “A complete reimagining.” Well, that’s our take on it. He never used the word “boring” of course, but he did say “The designs of current Jaguars aren’t bad. The strategy was more one of universal appeal and chasing more mainstream premium, which made the cars more normal.”
Normal. That spells B O R I N G to us. We’re glad he agrees.
In other good news, JLR is reportedly investing £2.25 billion ($2.87 billion) in Jaguar’s electric rebirth.
The bad news (you knew this was coming, right?) is that Jaguar is moving upmarket in a big way. There will be only three new models. In addition to the aforementioned GT car, there will be a large SUV (think Bentley Bentayga) and a large sedan.
We’re guessing that the reason they’re not calling the new large sedan the XJ is to completely break with the past. “A complete reimagining,” remember?
Prepare for sticker shock; the new cars will start between £100,000 and £125,000 ($127,000 – $160,000). Deliveries will start in 2025, at the earliest.
In the meantime, you can secure yourself one the last F-Types, if so inclined.
