Originally published at: https://www.jag-lovers.com/the-end-of-an-era-jaguar-kills-off-the-xj/
No more: The Jaguar XJ, dead at 51. After 51 years, Jaguar has decided to end production of the XJ. The last car will roll off the assembly line this July. There have long been rumors that Jaguar would introduce an all-new, electric XJ, using the experience they’ve gained with the I-Pace. This could still…
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The sedan in general is a failing platform. They are being cut by many manufactures. The SUV crossovers are the new sedan.
Its been talked about a lot…
- I was trying to be a fan when it this last series came out.
Terrible dash and interior killed THIS CAR. - Monster trucks are all over the roads and with terrible third world conditions a small sidewall tire on a sedan makes for a terrible riding car.
- The portfolio version was the most elegant, but the cheap materials and layout inside coupled with OVER BADGING did not help the brand.
I just hope Jaguar survives period…
We shall see.
Again, a sedan could be successful IF you bring back STYLE and WOOD and seats that don’t fester your hemroids………
gtjoey1314
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This is the WORST news today! The BEST news is lan Callum is leaving Jaguar. I think he is one of primary reasons for Jaguar’s problems today! The XJ6 has been what kept Jaguar afloat for so many years. I bet Mercede will never dump their “S class” nor BMW drop their 7 Series!
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I have worked all my adult life with these wonderful cars,serving my time as a jaguar apprentice at 15 ( body shop ) with heron motor group,then in my 20s onto mead jaguar and so on to the latter part of my working life owning a jaguar specialist business.My late father also a motor trader who had a great passion for jaguar cars to my grand father who owned jaguar cars from the late 40s through to his death in the 80s,a family of dedicated jaguar enthusiasts.i am sure there will be tears in heaven especially from sir william lyons to hear the xj is to be no longer,many many thousands of people have purchased and loved there jaguar xj from 1969 when the first xj was launched and voted the best car in the world to the last models though not the prettiest still an xj.i believe jaguar will no longer be jaguar without the standard bearer xj, loyal customers will leave in there droves,if the bean counters at jaguar think the company will survive much longer with models like the xf ect i am sure they will soon find out otherwise.
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If Jaguar works to be leading edge with the modern cars it has, I think it will be juuuust fine.
Similar cries of anguish issued forth when Ford bought the company: it survived. Cries of anguish rained forth when Tata took it over… and here we are, in 2020, with a company still alive.
Where’s SAAB, again?
Rumor has it that the XJ name will return, albeit on an all-electric Jaguar.
Makes you wonder why they felt they had to “kill off” the XJ before bringing it back. Was the demand really that low? Perhaps time will tell, when someone writes the next book about Jaguar.
Gunnar
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Less than 100 a month sold in the U. S. in 2019, according to this site. About 60 a month in Europe
Ouch. That is really bad.
Thanks, John!
Clearly, the XJ’s time has come and gone.
Sadly the FType numbers are right behind that!
The refresh won’t cut it
My dealer doesn’t even care
They sold 10 all last year!
The old xk8 was wonderful
As the one before that
You need wood, leather and an upgrade GOOD feeling
It’s to plastic inside and WAY to small
Gtjoey1314